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Celebrating Rock'n'Roll Day with the sound of each Mustang generation

Celebrating Rock'n'Roll Day with the sound of each Mustang generation.

 

We celebrated Rock’n’Roll Day with the sound of each Mustang generation

Since '64, all six Mustang generations have been riding alongside rock music. There are even songs written about it.
Since every generation has its soundtrack, on Rock'n'Roll Day, we wanted to present the ones that accelerated every era of the most famous V8 of the world.
So we created an audio experience that included 6 Spotify playlists and posters that followed the artistic style from each time.

 
 
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We delivered a printed version with a Spotify Code to the fans that shared it on Instagram,.

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Funny fact: at the Auto Show above, someone had the brilliant idea of putting a Mustang and an airplane to race together.
Too bad that the National Civil Aviation Agency popped up right at take-off and said: "move one more cm, and we'll arrest everyone here".
Pretty rock'n'roll though.

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Agency: GTB
ECD: Vico Benevides
Creative Director: Denis Peralta
Copywriter: André Savastano, Felipe Duarte
Art Director: Fábio Ferreira, George Moro