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Rogers x TIFF - Never Underestimate

 

We made movie characters call out oversimplified scripts they're stuck with.

Netflix & Co are telling writers to dumb down their screenplays. Second screen for the win?
Good thing TIFF still won’t underestimate the audience’s ability to… you know, put their brains to work.
So to promote the festival’s 50 years, we had genre icons get a little contemplative about it.

 
 

Agency: Publicis Toronto
CCO: Vini Dalvi
GCDs: Catharine Allen, Ian Simpson
Art directors: Mateus Cerqueira, Carter Storozynski
Copywriters: Felipe Duarte, Michael Ludwig